What Are Backlinks and Why Are They Important for Google SEO?

Backlinks are links from one website to another. For example, if another website adds a link pointing to your page, thatΓÇÖs a backlink for you. They are also called inbound links or external links

Google considers backlinks as a key ranking factor because they act like ΓÇ£votes of confidence.ΓÇ¥ The more quality websites that link to your content, the more trustworthy and authoritative Google thinks your site is.

HereΓÇÖs why backlinks matter for SEO

Improve Google Rankings ΓÇô Websites with strong backlinks usually appear higher in search results.

Increase Organic Traffic ΓÇô Backlinks bring direct visitors from other sites and help you attract more users.

Build Authority & Trust ΓÇô Links from reputed websites (like news portals, industry blogs) make your website look credible in GoogleΓÇÖs eyes.

Faster Indexing ΓÇô Google crawlers discover your website quicker through backlinks.

Competitive Advantage ΓÇô If your competitors have strong backlinks and you donΓÇÖt, theyΓÇÖll outrank you

How to Create Backlinks for Your Website

Guest Posting ΓÇô Write blogs for other websites and include a link to your site.

Create High-Quality Content ΓÇô Publish guides, infographics, or research that others want to reference.

Business Listings ΓÇô Add your website to online directories and Google Business Profile.

Social Media Sharing ΓÇô Share your content on LinkedIn, Twitter (X), Facebook, and niche communities.

Broken Link Building ΓÇô Find broken links on other websites and suggest your page as a replacement.

Collaborations & Partnerships ΓÇô Exchange links with industry-related blogs or partners.

How to Check Backlink Status with Tools Like Ahrefs

Ahrefs is one of the most popular SEO tools for backlink analysis. HereΓÇÖs how you can use it

Go to https://ahrefs.com/backlink-checker

Enter your website URL.

View the Backlink Profile ΓÇô it shows

• Number of backlinks
• Referring domains
• DoFollow vs NoFollow links
• Anchor text used

Regularly monitor to track lost or new backlinks

Backlinks are the backbone of SEO success. At Codenik, we always ensure our websites are built with 90+ speed scores and optimized SEO practices so that your content not only loads fast but also ranks higher with strong backlinks